Artificial Intelligence for Business
Program Profile
| Name of the program degree |
Bachelor of Engineering Program in Artificial Intelligence |
| Major |
Artificial Intelligence for Business |
| Program duration |
4 Years |
| Total credits |
125 |
Program Structure
| 1. General Education Courses |
24 Credits |
| 1.1 Language Group |
12 Credits |
| 1.2 Humanities and Social Sciences Group |
6 Credits |
| 1.3 Morality and Ethics Development Group |
6 Credits |
| 2. Specific Courses |
95 Credits |
| 2.1 Core Courses |
38 Credits |
| 2.2 Major Specific Courses |
45 Credits |
| 2.2.1 Compulsory Major Courses |
30 Credits |
| 2.2.2 Elective Courses |
15 Credits |
| 2.3 Project, Internship, or Cooperative Education Courses |
12 Credits |
| 3. Free Elective Courses |
(not less than) 6 Credits |
Program Purpose
To equip graduates with the expertise to apply artificial intelligence and data analytics techniques to solve complex business problems, drive innovation, and optimize operations. This includes skills in business analytics, machine learning for business decision-making, consumer behavior analysis, AI-driven marketing strategies, data visualization, and entrepreneurship in the AI era.
Student Outcomes
Graduates of this major will be adept at applying AI and data-driven insights to solve business challenges and drive innovation. They will be able to:
- Perform business analytics and make data-driven decisions: Students will be skilled in analyzing business data to identify trends, predict outcomes, and inform strategic decisions.
- Apply machine learning to optimize business processes: They will understand how to use machine learning for tasks such as forecasting, customer segmentation, and operational efficiency.
- Analyze consumer behavior using AI techniques: Graduates will be able to leverage AI to understand customer preferences, predict purchasing patterns, and personalize experiences.
- Develop and implement AI-driven marketing and business strategies: They will be capable of crafting marketing campaigns, optimizing operations, and fostering business innovation through AI.
- Visualize data and extract actionable insights: Students will be proficient in presenting complex data in an understandable way to facilitate decision-making and uncover hidden opportunities.
- Lead and manage AI-based business innovations: They will possess the entrepreneurial mindset and management skills to identify, develop, and implement new business ventures leveraging AI.
Career Opportunities
- Business Intelligence (BI) Analyst
- Business Analyst (AI Solutions)
- AI Product Manager
- Marketing Strategist (AI-driven)
- Consumer Behavior Analyst
- Data Visualization Specialist
- Operations Optimization Specialist
- AI Business Innovation Consultant
- Entrepreneur
- Management Consultant
